MC BRANDNEWS 6 /November 2010

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Please find the detailed service information and abstracts mentioned in MC BRANDNEWS below, ready for download (PDF format):

Brand tip: Stuttgart brand trail (route)


Brand Advertising: "Advertising Touchpoints 2010" study by TNS Infratest


Brand Interaction: "Wave 5 – The Socialisation of Brands" study by Universal McCann


Brand Maker: manuscript of David Ogilvy


BRIC Status Report: the 36 stratagems of Tan Daoji

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